Engagement. Amplified.

I am a proud member of the creative team responsible for NBCUniversal’s award-winning 2013 “AMPLIFIED.” trade campaign, which included Aurasma enhanced, digitally interactive full-page ads in The New York Times, The Wall Street Journal, and more.

The “AMPLIFIED.” Tumblr home, the first ever cross-platform social media destination for NBCUniversal, quickly became a go-to resource for advertisers, marketers, and members of the trade. I played a key role in the early stages of creative direction and content ideation for this project, as well as art direction of the iconic print ads.

To read the New York Times story about the launch of this innovative campaign, click here. To see the interactivity of the ads in action, play video below.