Welcome to the New Mainstream

America Now is an edition of NBCUniversal’s The Curve Report (created in partnership with MSNBC) that explores how the new American mainstream is more diverse, independent, and globally conscious than ever before. Beyond handling all the creative for the print edition, with its striking blind embossed/debossed cover, custom photo shoots, and bespoke editorial design, my team also handled the graphics for the campaign expert interview video series (some samples above). From concepting the storytelling approach to art directing the shoots themselves, even interviewing the subjects myself in some cases, I touched every facet of the project creative.