THE CURVE REPORT: AMERICANA TRILOGY

Telling The Story of What's Next

NBCUniversal’s The Curve Report is a curated synthesis of social shifts, industry trends, and quantitative and qualitative research that tells a story of what’s influencing consumers today, what’s shaping culture next, and the actionable insights and opportunities for marketers and brands looking to partner with NBCUniversal’s Ad Sales division. The Americana Trilogy is the culmination of a near three year project consisting of three editions of The Curve: American Man (in partnership with Esquire Network), American Woman (in partnership with Oxygen), and Young Americans.

Responsible for both the creative direction and art direction of The Curve brand, which includes print, digital, and film divisions, I hand selected my team and together we worked tirelessly – from getting down and dirty playing with the children of a real family to perfect authentic shots to handcrafting origami ornaments, abstract American flag collages, and paper doll chains – transcending the boundaries of traditional corporate editorial layout design to bring a more personal, bespoke quality to the entire brand.